|Going Completely Freelance pt2|
|Written by Ramsey|
|Saturday, 14 January 2012 19:30|
I have been sending out emails to potential clients but its been slow going. Taking so much time researching these leads and sending out the emails. I'm leaning strongly with taking up Agency Access on their offer especially with their 30 day free trial. Needing to reorganize my work space to make it more conducive to getting all the needed paperworks, invoices etc in order and stay in order.
The business and self promotional aspect of a career artist is seldom if at all touched upon in school. Something so fundamental to succeed in this field yet so ignored. Artist need to be better prepared for real world work environment, I know I've been out of school for a long time and have been steadily doing tees, skateboards and other client work but like I've said before never activiely looking for it and never keeping track of paperwork. I've got to keep a full on business mentality but also stay creative.
Among the other things that need to be re-evaluated is my Bio statement. The one I have now is rather long and doesn't say much. Well nothing important or anything any potential clients would care about. Thinking it through and based on some of the material I've been reading I need a long statement for the website. One that gets right to the point, is clear on what I can do with a dash of personal information. I need a medium statement for emails and newsletters, one that is basically this is me and this is what I do. A short statement that I can use on direct mailings like post cards and finally a mini statement that I can put on my business cards. This will take some thought and probably various drafts to get right. Another question I need to ask myself is, should I do it in first person or third person. Third person seems a bit more proffessional and carries more weight. Like somebody is recomending me as the talented artist which makes it feel like an established reputation. First person though very personalbe, friendly and intimate but its an artist trying to sell himself. Seems you have to go the extra mile to sell yourself but its easier when you are being recomended.
While thinking about the Bio statement other questions began to arise:
Should I keep Raz as my artist name or go with my full name Ramsey Sibaja. I not a graffitti artist so why should I have a tagger name. I have been using it for years and many know me as such but will potential clients be turned off by it? I don't know but it is something I definitely need to think about.
In the meantime while I follow leads and try to drum up business and find new clients I need to generate some immediate income. Creating some clip art packets that I can sell from my own website as well as tees and other products. Ebay will probably be an option for getting some commissioned work and some quick money. Get a fan based started at least till more client work is established.
If I'm throwing myself into the illustrations field do I really need a designs portfolio on my website? Probably not. I wll be changing that, though I believe typography especially hand drawn typography is an important part of illuatration and design. A good logo or slogan done will with some good original hand drawn typography is illustration in itself or combined with a drawing. Might just change the designs gallery to a typography gallery. I enjoy creating hand drawn text as much as illustrating a cool Robocop image. I'll also be setting up a newsletter that I will try to get out monthly or bimonthly and start building a mailing list for it.
A lot of things that I need to think about right now and decided on what my next move is going to be. Right now Agency Access seems like it will be one of those next moves. I won't be tackling any website redesign anytime soon. What I have currently works well for now. Creating a good eye catching mailer (postcard) is something that I will need to be working on as well.
Thanks for reading and now another page out of my sketchbook: